Kivanc Tatlitug is Turkey’s Water Ambassador! Finish dishwashing detergent has a water conservation movement, “Tomorrow’s Water”, and Kivanc is the face of this movement. Tomorrow’s Water movement is drawing attention to the drying up of lakes in its new campaign commercial featuring Kivanc Tatlitug.
In this stirring commercial Kivanc emphasizes the importance of conserving water, making the case that every one can play a role by simple change in behavior. “We are a drop in the ocean, but the ocean is made up of drops.”
In a separate video Kivanc makes an appeal to his compatriots to be vigilant and make every effort to conserve water.
According to IPSOS’s Research on Household Habits, 25 million tons of water, that is, as much as a lake, has been preserved thanks to behavioral changes in 6 million homes.